Taylor Shifts Gears From “Since 1850” to a More Innovative Approach
Although Taylor’s taglines have changed throughout our nearly 170 years in business, they’ve always been geared around our founding year. From “Since 1850″ to the longer ” Your Trusted Partner Since 1850″ we’ve never shied away from telling people our age. However, through recent research amongst our customers as well as industry experts, it came to our attention to rethink our tagline and our overall branding. No, we’re not getting rid of “Since 1850″, but it’s no longer our primary talking point. It’s moved to the secondary so we could talk about our processes and people first. We are thus repositioning our brand to the new era of ” The Nation’s Most Innovative Family Owned Logistics Company.”
Why the change? We asked our customers why they like working with Taylor. What sets us apart from the thousands of other logistics companies out there? Two key points stood out to us the most the first being the fact that we are a family owned and operated business, and the second being our innovation. Taylor is a mid-sized family owned business currently in 6/7th generation ownership. We provide a level of customer service that large corporations cannot. But more importantly, we are progressive; we stay up to date on our software, processes, and technology. But it doesn’t just stop there; our company culture is progressive. We rely profoundly on education and our quality program. Our quality program is a massive part of how we stay on the cusp of innovation not only is it apart of our mission, but it is also in our values. At Taylor, we have a saying: 85% on improving processes and 15% on innovation. That’s what makes us the Nation’s Most Innovative Family Owned Logistics Company.