Today is Halloween, and consumer shopping trends have been in full swing. According to the National Retail Federation’s (NRF) annual survey 2019, Halloween spending could reach $8.8 billion. With more than 68% of Americans planning to celebrate the holiday this year, and the average person spending $86.00, this equates to $2.6 billion on candy and $2.7 billion on decorations. See how the Halloween supply chain has changed throughout the years.
Average Expected Spending
Total Expected Spending
Percent of Consumers Planning to Purchase Based on Region
