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Preparing Your Supply Chain for the Holiday Season – 2022 Holiday Logistics Guide
With pumpkin spice season creeping upon us, many shippers and retailers are already deep into holiday logistical planning. Unfortunately, supply chain disruptions have felt like the movie “Groundhog Day” with the main character’s alarm clock representing the latest unexpected challenge. Since early 2020, many companies have struggled to keep products in stock and fulfill orders promptly. As forward-thinking brands look toward the fast-approaching 2022 holiday shopping season, it appears disruptions will again take a starring role.
Preparing for the Holiday Rush
Stock up on Holiday Inventory
According to Adobe Analytics, out-of-stock messages have increased by 172% since January 2020. Lack of stock is a surefire way to turn off customers and make them look elsewhere. Throughout the holidays, ensure that you have adequate supplies of your best-sellers and coordinate often with your partners. Additionally, logistics operations may experience delays during this period, due to the influx of many moving orders. When the shopping surge starts, it’s better to replenish your inventory early, so you can get those orders moving as soon as possible. Avoid long wait times and prevent customers from getting frustrated when they learn their preferred gift is out-of-stock.
Create a Redundancy Plan
There’s nothing worse than a package not reaching its final destination on time, especially during the holidays. So create a backup shipping plan to ensure your products are delivered on time. Like last year, some carriers will have trouble getting your packages out quickly and to your customers on time during this holiday season. To ensure packages get to customers during a surge, it’s advisable to have a relationship with a backup carrier. You never know where or when issues will arise. If you can quickly shift from one carrier to another in the event of any problems, you and your customers will be happy.
Increase Real-Time Network Visibility and Predictability
In today’s dynamic retail supply chain, visibility and predictability are crucial. The most advanced customer portals for shippers can process thousands of data points within seconds, allowing them to offer business intelligence and predictive analytics to help avoid delays. As a result, shippers can gain a rapid understanding of changing transit times that are imperative in calculating dynamic lead times to be used in near-term order cycle management. Taylor provides their customers with a custom portal for real-time visibility for proactive decision-making.
The Time to Plan is Now – Partner with a 3PL Today
The best way to prepare is to start early and proactively address any shortcomings that could impact consumers. Some brands have already started placing orders to build up inventory in anticipation of the holiday rush. By prioritizing a holiday logistics strategy and dedicating time and energy to optimize related processes, brands can break out of the “Groundhog Day” loop to achieve sales goals and exceed customer expectations this holiday season. Leave the logistics to us and focus on your core business – partner with #TeamTaylor today.
