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Amazon Fulfillment Resources 

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Amazon Marketplace Sellers Fulfillment Options

In the 25 years since Amazon was launched, it holds the title as the world’s largest online retailer, has become a household name, and is the biggest eCommerce site in the world. Having your products sold on Amazon immensely increases your audience. Amazon allows sellers to fulfill orders themselves or let Amazon handle fulfillment. Let's dive into your options as an Amazon seller.

Selling On Amazon? Here Are Your Shipping Options:
Fulfilled by Amazon (FBA)
Self-fulfilled order processing route, like Fulfilled by Merchant (FBM) 
Seller Fulfilled Prime (SFP)

What is Fulfilled by Amazon (FBA)?
FBA means Fulfilled by Amazon, you sell it and Amazon ships it. 
The seller sends bulk products in Amazon's fulfillment centers for Amazon to pick, pack, and ship products once sold.

What is Amazon Fulfilled by Merchant (FBM)?
Amazon Fulfilled by Merchant is a fulfillment method in which an Amazon seller is responsible for fulfilling its products purchased on Amazon. 

FBM can be managed through a seller directly or by partnering with a third-party logistics (3PL) provider. FBM can be more cost-effective if you can ship orders for a more sensible price compared to what FBA will charge by using your delivery partners and network or your 3PL's network.

FBM is a great Amazon seller shipping option; it allows you the freedom to run your business as you like in terms of scalability, fulfillment methods, and inventory level control.

What is Seller Fulfilled Prime (SFP)?
Like FBM, you store, pick, pack, and ship your products to the customers yourself and handle all communications with the customer. 

However, this shipping option also allows you access to prime customers, competing with businesses that pay the enormous fees for FBA.

SFP is ideal for sellers who have warehouse space and staff that can handle the order fulfillment or companies with a 3PL that can offer scalability and flexibility. To be successful as an SFP seller, you need to make sure that it would be more profitable than FBA or FBM.

Becoming an SFP seller streamlines your fulfillment process as you only need to manage inventory in your warehouses instead of managing that inventory and additional inventory in Amazon’s warehouses.

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Our eCommerce team has got you. They’ve researched the best shipping options for your business from fulfillment by Amazon to fulfillment by merchant. Have questions? Inbox us at

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