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9756 International Blvd Cincinnati, OH 45246 513.771.1850
B2B Fulfillment, B2C Fulfillment, Cincinnati, Customer Experience, eCommerce Fulfillment, Fulfillment, Supply Chain, Supply Chain Management
Taylor Logistics Inc. E-commerce Fulfillment

For eCommerce startups, fulfillment strategy is a shifting target. If you start small, your first warehouse could be your garage or even a spare bedroom. As you grow, you might rent warehouse space and hire staff to pick, pack, and ship your orders. Eventually, you’ll probably outsource your storage and shipping to a third-party logistics provider. 

When you choose your fulfillment provider, an important consideration is the location. You need fulfillment warehouses close enough to your customers to get your products delivered quickly. But you don’t want to spread your products among too many warehouses, or your inventory cost can go up. Here is a guide to help you develop your fulfillment warehouse plan.

Where Are Your Customers?


The strategy for where to locate your eCommerce fulfillment will largely depend on where your customers are. Map where your eCommerce orders are being delivered. Are your customers centered in certain areas or spread out evenly across the country? Answers to these questions will help you determine the best fulfillment warehouse locations for your business.

We’re in the age of two-day shipping to even the same day in a lot of our nation’s cities. If your e-commerce site delivers through Amazon or eBay or competes with those platforms, fast delivery is a must. eCommerce is moving closer to offering consumers the satisfaction of getting a purchase right away. As usual, Amazon leads the trend with one-day and even same-day shipping. In the future, an Amazon drone may drop off your purchase within a couple of hours.

Our Location Strategy 


At Taylor, we’ve established our warehouses and fulfillment centers in the prime area of Cincinnati, Ohio. The strategic placement of our warehouses and fulfillment centers allows us access to large and rapidly-growing consumer and customer bases. The proximity of the many interstates and expressways branching from the city of Cincinnati is incredibly advantageous for moving both national and international freight. 70% of the US population is less than 24 hours’ drive. 

Cincinnati has three interstate highway systems I-75, I-74, and I-71 as well as two interstate connectors I-275 and I-471 


Cincinnati/ Northern Kentucky International Airport (CVG) is a key cargo destination with nine carriers 


Amazon’s Prime Air Hub is located at CVG 


Cincinnati is the nation’s largest inland port handling 220 million tons of cargo per year


Talk with Taylor 


Fulfillment may not be the most exciting part of your eCommerce business plan, but it’s one of the most important. When your e-commerce supply chain is running smoothly, so is your business. Please chat with us today!

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Customer Experience, Processes, Third Party Logistics
Taylor Logistics Inc. Blog

Some might say that 2019 was the year of customer experience (CX). In fact, according to the 2019 State of Service Report from Salesforce, 80% of customers now consider their experience with a company to be as important as its products or services.

Logistics Customer Experience CX

Customers don’t just buy a product or service — they buy an experience. Creating a unique, efficient, and personalized experience can have a tremendous impact on business growth. As a third-party logistics company, we have two types of customer experiences to focus on. Our customers’ experience and their customers’ experience. Acting as an extension of our customer’s team and as an integral part of their supply chain, we must focus on not only their needs but also the needs of their customers. One way we do this is by upholding brand image and expectations. Omnichannel distribution and fulfillment are ever-present in the retail industry, with a growing number of consumers taking advantage of the convenience e-commerce provides. With multiple procurement channels available, it is just as important for brands to ensure their customer experience is the same across all channels. As the ‘last touch’ before a product arrives on a consumer’s doorstep, it is the job of the 3PL to ensure all products arrive in pristine condition and create a visually appealing, ‘unboxing’ experience for the consumer. ‘Unboxing’ was born out of a combination of the omnichannel phenomenon and the use of video on social platforms. Customers may never see your trucks, your warehouse, your committed drivers and operators, or even their products. This is why leaders are finding customer service is so important — it’s what your customers will remember about their experience with you.

Taylor-Logistics-Technology-Fulfillment

The supply chain can make or break the customer experience. And to thrive within e-commerce, businesses must invest in supply chain technologies. Those that create integrated, transparent and responsive supply chains are capable of delivering exceptional customer experiences profitably. At Taylor, by combining hands-on support, technology, logistics services, and a dependable partnership, we are creating an optimal experience for our customers and our customer’s customers. 

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B2B Fulfillment, B2C Fulfillment, Customer Experience, eCommerce Fulfillment, Fulfillment, Lean, Operations, Supply Chain, Supply Chain Management, Third Party Logistics, Warehousing, WMS

The E-commerce Warehouse of Today

Traditional forms of warehousing are not able to keep up with the ever-shifting retail landscape. Today’s consumers can review, compare, and purchase items faster than ever. New retail trends have led many consumers to expect low-priced — yet astonishingly fast — processing, shipping, and handling. To achieve this new level of speed for customers, warehouses today look much different than they have in previous years. For instance, the size of the warehouses has increased significantly over the years. E-commerce has required businesses to not only stock a more extensive selection of items but also have additional space available for the technology and equipment facilitating the various high-speed processes taking place. Warehouses today also require much taller interiors to allow for vertical integration of storage, conveyor systems, and so on.

A New Way of Picking Orders

Warehouses used to be able to ship vast quantities of items to other businesses for sale. However, the model has shifted drastically as the new point-of-sale is in consumers’ palms — in the form of mobile phones, tablets, and other devices — rather than brick-and-mortar locations. For warehouse management, this means trends in purchasing are more challenging to predict, and now warehouses must stock more items. Furthermore, those employees and robots working in the warehouse must be able to efficiently pick and package individual items rather than load the entire pallet.

Manage All Order Types Under One Roof

There is no longer this notion of splitting up different order channels amongst various distribution centers (DC). In the past orders from different retailers came from one DC, all while online orders came from another center. There was even separation from small parcel shippers that operated using less-than-truckload to those who were shipping out entire palettes. Now with the use of a sophisticated warehouse management system, all the different functions of an e-commerce operation can be handled under one roof. Thus improving customer’s efficiency as well as overall cost.

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