Congratulations to Liz Switzer (Operations Business Manager) on being selected as the Rising Leader semi-finalist for June by the Goering Center. Liz was selected under the category of Dynamic Business Strategy, which is one of the 10 best practices of family & private businesses – the criteria for the Rising Leaders program. Learn more about Goering Center’s Rising Leader program here: https://business.uc.edu/faculty-and-research/research-centers/goering/family-and-private-business-awards/rising-leader.html
“Proud to have been a finalist from The Goering Center’s best Family Business with 100+ employees for our legacy, leadership, and strong culture and am honored to be apart of it alongside Rex Taylor, Drew Taylor, and Keith Swensen and the rest of the Taylor Logistics & Taylor Distributing Family. Thank you Noelle Taylor for all your work with this and John Goering & Carol Butler for their work and dedication to the Cincinnati community” – Grant Taylor
Although Taylor’s taglines have changed throughout our nearly 170 years in business, they’ve always been geared around our founding year. From “Since 1850″ to the longer ” Your Trusted Partner Since 1850″ we’ve never shied away from telling people our age. However, through recent research amongst our customers as well as industry experts, it came to our attention to rethink our tagline and our overall branding. No, we’re not getting rid of “Since 1850″, but it’s no longer our primary talking point. It’s moved to the secondary so we could talk about our processes and people first. We are thus repositioning our brand to the new era of ” The Nation’s Most Innovative Family Owned Logistics Company.”
Why the change? We asked our customers why they like working with Taylor. What sets us apart from the thousands of other logistics companies out there? Two key points stood out to us the most the first being the fact that we are a family owned and operated business, and the second being our innovation. Taylor is a mid-sized family owned business currently in 6/7th generation ownership. We provide a level of customer service that large corporations cannot. But more importantly, we are progressive; we stay up to date on our software, processes, and technology. But it doesn’t just stop there; our company culture is progressive. We rely profoundly on education and our quality program. Our quality program is a massive part of how we stay on the cusp of innovation not only is it apart of our mission, but it is also in our values. At Taylor, we have a saying: 85% on improving processes and 15% on innovation. That’s what makes us the Nation’s Most Innovative Family Owned Logistics Company.
In 1841, aboard a small ship called the Russell Glover, John Taylor (1794-1875), his wife Dinah Raikes, and their six children including our founder John Rex Taylor emigrated from Bath, England to the United States, arriving in New Orleans in March. From this popular immigrant port, the Taylors made their way up the Mississippi River to the bustling river town of Cincinnati, Ohio where John Rex Taylor assiduously began his business (before 1850, but who’s counting?) with a horse and wagon, delivering goods to and from the Miami and Erie Canal the engineering marvel which ran from Toledo to Cincinnati, providing goods from as far as New York City. He named his business the Taylor Drayage Company, thus creating the point from which we trace our values, vision, and culture. Soon after, John Taylor joined his son in the business. The 1860 census shows John Taylor as Drayman and John Rex Taylor as a Laborer. For reasons unknown, John Rex Taylor and his wife moved to Wisconsin for a few years (most likely to start a new terminal for the business) but soon returned to find John Taylor in charge of the Taylor Drayage Company. Along with his father and son Edward, John Rex Taylor operated the business as a family affair, the same way we do today. In the early 1900s, Edward took over the business, adding larger and stronger wagons, pulled by two or more horses, called teamsters. The 1910 census shows Edward as a Team Owner. However, the increasingly viable motor truck put the horse and wagon at risk and it was during this time that Edward was succeeded by his son, John Rex Taylor III. During the Horseless Age John Rex Taylor III steered the company through disruptive technological advances, economic turmoil, and strict government regulations. The change to motor trucks brought the decline of the Miami and Erie Canal canal an important route to the Taylor Drayage Company and the rise of the rails, spurring two important events: a move closer to the railroads and a change of the name to the Taylor Trucking Company. During this time, our three largest customers were Oscar Meyer, Swift, and Planter’s Peanuts. To this day our market focus is food. John Rex Taylor III kept the company steady, effective, and innovative in the midst of this major change in American commerce and transportation, along with the dangers of the Great Depression and the Motor Carrier Act of 1935. Because of this act, today we boast the Motor Carrier number 022276, a true testament to our longstanding history in the Cincinnati transportation business. John Rex Taylor III’s legacy teaches us that ultimately, effectiveness trumps efficiency. No amount of efficiency in horse drawn wagons would have allowed us to stay in business. Efficiency is doing things right; effectiveness is doing the right thing. Bringing the company through the mid-century was John Rex Taylor IIIâ€™s son, John Rex Taylor IV; or, Jack Taylor. Jack was the family’s first college graduate (Indiana University, 1949) and a proud member of General Patton’s Third Army in Europe. With the addition of warehousing, the company name changed again, this time to its current Taylor Distributing Company. With customers like Jolly Rancher, York Candies, M&M Candies, and Vicks Cold Medicine, Taylor continued its dedication to food storage during a boom in the Candy industry. Jack Taylor also saw a major change in the development of Warehouse Management Systems. In the beginning, inventory control was done manually. Jack kept it all in his head. But in 1972, with a move to a new warehouse on nine acres of land on Sharon Road, the company saw its first automatic technology: the IBM System/34, running on RPG II, with 64KB of memory. Today, our warehouse runs on the organized and efficient Synapse by Zethcon. Under the current management the sixth generation formed a third business, Taylor Logistics Inc., a brokerage-based logistics offering integrated solutions. And after many years in the pool distribution business, Taylor ended its operation to focus fully on the drayage business, bringing us full circle to our heritage. From its founding in 1850 to today, the Taylor companies have represented a steadfast, adaptive, and continuously improving business that has earned its longstanding reputation and defined the standards of logistics by committing to excellence in customer service and employee satisfaction.