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Processes, Third Party Logistics
Taylor Logistics Inc. Blog

Some might say that 2019 was the year of customer experience (CX). In fact, according to the 2019 State of Service Report from Salesforce, 80% of customers now consider their experience with a company to be as important as its products or services.

Logistics Customer Experience CX

Customers don’t just buy a product or service — they buy an experience. Creating a unique, efficient, and personalized experience can have a tremendous impact on business growth. As a third-party logistics company, we have two types of customer experiences to focus on. Our customers’ experience and their customers’ experience. Acting as an extension of our customer’s team and as an integral part of their supply chain, we must focus on not only their needs but also the needs of their customers. One way we do this is by upholding brand image and expectations. Omnichannel distribution and fulfillment are ever-present in the retail industry, with a growing number of consumers taking advantage of the convenience e-commerce provides. With multiple procurement channels available, it is just as important for brands to ensure their customer experience is the same across all channels. As the ‘last touch’ before a product arrives on a consumer’s doorstep, it is the job of the 3PL to ensure all products arrive in pristine condition and create a visually appealing, ‘unboxing’ experience for the consumer. ‘Unboxing’ was born out of a combination of the omnichannel phenomenon and the use of video on social platforms. Customers may never see your trucks, your warehouse, your committed drivers and operators, or even their products. This is why leaders are finding customer service is so important — it’s what your customers will remember about their experience with you.

Taylor-Logistics-Technology-Fulfillment

The supply chain can make or break the customer experience. And to thrive within e-commerce, businesses must invest in supply chain technologies. Those that create integrated, transparent and responsive supply chains are capable of delivering exceptional customer experiences profitably. At Taylor, by combining hands-on support, technology, logistics services, and a dependable partnership, we are creating an optimal experience for our customers and our customer’s customers. 

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Processes, Third Party Logistics
Taylor Logistics Inc. Blog

The new year is upon us, and with the end of 2019, we reach the end of the decade. Over the years, logistics has gone through a massive transformation due to changes in customer demands and new technological innovations. Companies need to deliver their products quicker than ever before, at a low cost, in a sustainable way. Below are the 2020 supply chain management trends that will further these shifts.

Supply Chain Digitization


The implementation of new digital technology in logistics will continue to be priority. Smart, efficient supply chain systems that eliminate silos create transparency and enhance responsiveness. This ecosystem will depend on several critical digital technologies—including logistics platforms, analytics, robots, and even 3D printing. The ultimate goal for companies exploring supply chain digitization? Real-time, end-to-end visibility that provides a competitive advantage, streamlines processes and exceeds customers’ expectations. 

Taylor Logistics Cincinnati, Ohio Digital Supply Chain. Warehouse automation

Internet of Things


Internet of Things (IoT) is coming of age, as prices decrease, research shows the number of businesses using IoT devices increased from 13% in 2014 to 25% in 2019. The IDC forecasts 13.6% annual growth through to 2022. IoT enables organizations to control inventory, automate stock reordering, and keep track of deliveries, all in real-time. Sensors can foresee wear and tear on equipment, supporting timely ordering of spare parts. Untimalety IoT will increase supply chain transparency. 

Building a Greener Supply Chain


The drive towards environmental sustainability is putting increased pressure on logistics managers. Green supply chain management practices can be included in every link of the supply chain from product material sourcing, product design, and manufacturing processes after the product’s useful life. Some sustainability practices are simple – like energy-efficient lighting in the warehouse and planning delivery routes to minimize mileage & fuel consumption. But developing a truly green supply chain requires complete methodological shifts to most companies’ current supply chain practices.

The Normalization of Omnichannel Supply Chains 


In response to customer demand, businesses will make significant strides towards offering an omnichannel buying experience for customers. An integrated view of all customer channels and inventory, along with dynamic delivery and fulfillment options and seamless customer service interactions. The switch from single- and multi-channel supply to omnichannel supply requires a complete rethink of supply chain logistics.

Improving Customer Experience


Instead of thinking like operations, putting on the marketer and customer success hats and prioritize the delivery experience the customer receives – branding, UX, speed of delivery, transparency, visibility. Logistics leaders should then focus on reducing these pain points in their teams by investing in technologies that simplify staff workloads and reducing complexity that makes the customer journey as effortless as possible.


In conclusion, the 2020 supply chain management trends focus on technology bringing new possibilities to supply chain management and bringing discrete areas of the supply chain closer together. Which of the new trends will you be adopting in the new year?

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Operations, Processes, Third Party Logistics
Taylor Logistics Inc. Blog

According to the National Retail Federation (NRF), more than 185 million people are expected to shop over the five-day Thanksgiving weekend. This time can be a stressful time for retailers and the transportation industry, and the days between Black Friday and Cyber Monday are typically the peak period of the rush. Massive volumes of e-commerce purchases are putting more and more pressure on business and logistics managers each year. Whether your business manages your supply chain in-house or uses a 3PL partner, supply chain planning in peak seasons like this requires the use of supply chain industry best practices.

The Origin of Black Friday 

The term “Black Friday” was first associated with financial crisis and shopping sales. Jim Fisk and Jay Gould, two wall street financiers, bought a significant amount of US gold in the hope of the overall price soaring and turned to be able to sell it for massive profits. On Friday, September 24, 1869, in what became referred to as “Black Friday,” the US gold marked Crash and Fisk, and Gould’s actions left Wall Street barons bankrupt. In the later years, the post-thanksgiving period became associated with the name. 

Although this is the origin story, there is one black Friday tale that also attributes to its name. When stores recorded their accounting details, they noted profits in black and losses in red. The story goes that many shops were “in the red” throughout most of the year. Still, they later “went into the black” the day after Thanksgiving when shoppers bought a significant amount of discounted merchandise for the holiday presents.

Supply Chain Best Practices for Holiday Shopping 

 Use your 3PL’s Value- Added Services


Black Friday and Cyber Monday are the times of year that your third party logistics provider will become an extra benefit to your business. Using value-added services such as kitting and packaging to prepare high-demand items ready to go, and kit pre-package many of them in preparation for holiday shoppers. A 3PL can typically also provide temporary storage overflow inventory for the peak seasons. 

Take Care of Your Employees. 


The holiday season is the worse time to lose employees. Due to to the high-stress environment of a warehouse or fulfillment center and the longer holiday hours, this time of year is at high-risk for employee turnover. This is not a time to slack on your promise to company culture. Try and keep the work environment as light as possible and maintain open communication by having conversations with employees to make sure they feel appreciated during such a critical time for logistics.

System Integrity 


Peak season is not the time of year when your system can go down; all systems must be running up to speed. During the Black Friday/Cyber Monday period, your order management, distribution, allocation, replenishment, and financial systems will be subject to a level of transactional activity that can be many orders of magnitude higher than ever before.

Training 


Employee training throughout the year is critical so that they can jump into whatever role might be the most in-demand during the holiday peak season. Not only does routine training empower your workforce, but it also improves team morale. 

Focus on Customer Experience


While optimizing supply chain efficiency with standardized processes and automation, supply chain professionals should focus on the customer experience. Customers gain trust in businesses that can handle the busiest of shopping days. 

Statistics/ Trends According to NRF

People ages 18-24, 88% t say they are likely to shop and particularly enjoy the social aspect. Similarly, 84% of those ages 25-34 plan to shop. That compares with 69% of holiday shoppers overall.

Of those planning to shop, there is an almost even split of people who plan to start their shopping in-store 47% compared with those who plan to start online 41%. Those under 25 are even more likely to say they expect to start shopping in-store 52%.

The top reasons consumers are planning to shop include:

65% The deals are too good to pass up 


28% Tradition 


22% It’s when they like to start their holiday shopping 


21% It’s something to do over the holiday 

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