Processes, Supply Chain, Supply Chain Management, Technology, Third Party Logistics

On February 2, 2020, millions of people at home will tune in to Super Bowl LIV. Thousands more will travel to Miami, Flordia, to see the San Fransico 49ers and Kansas City Chiefs face-off (plus, enjoy the halftime performances of Jennifer Lopez and Shakira). So, how does one of the most notable sporting events in the world meet the demands of fans, players, attendees, and others?

Think about all of the various supply chains that move within the Super Bowl. From footballs, uniforms, and helmets for players to microphones and cameras for the media. There are t-shirts, and hats for fans, plus beer, nachos, and soda for attendees. The field requires materials for maintenance, paint, and signs. These are just a few examples of the many things affected by logistics at the Super Bowl.

The introduction of ELDs, lack of drivers, and rising rates have created a mixture of anxiety throughout the shipping industry- especially when it comes to timely events. Fortunately, shippers can prepare some products for the big game in advance. For instance, beverages have a longer shelf life so that they can be moved to retailers days, sometimes weeks, in advance. However, some products are time-sensitive. Staple Super Bowl snacks like chicken wings can’t move truckloads too far in advance, making visibility and real-time notifications critical. Without these things, a load might be lost and will create a loss of revenue and market share – a massive deal on Super Bowl Sunday.

Taylor can work with you to identify new opportunities in your supply chain; whether it be in your fulfillment processes, route optimization, or distribution, we can evaluate the supply chain and offer your insightful feedback to make it more efficient.