Whether you are fulfilling orders for single end customers or a retail store, it may seem like there isn’t much of a difference between the two. An order is an order, right? Not exactly. B2C (business-to-consumer) and B2B (business-to-business) each require very different operations and processes. Each order delivery, whether to one single consumer or a business, needs to reflect your brand. Otherwise, you might lose customers, working with a third-party logistics company that aligns with your brand will help you navigate the differences between fulfilling B2C orders and the complexities of B2B orders.
B2B Order Fulfillment
B2B fulfillment deals with the distribution of goods from business to business. In other words, they transport large, bulk shipments to a receiving company. Larger companies integrate their warehousing with their B2B order fulfillment service using electronic data interchange software. Doing so helps businesses exchange order data and shipping information with their suppliers in real-time. These fulfillment centers also have to comply with specific guidelines such as barcode labeling, product description, invoice, and shipment details.
B2C Order Fulfillment
B2C fulfillment focuses on delivering manufactured goods directly to customers. This type of order fulfillment is easier to manage as compared to B2B because large, bulk shipments are not involved. Typically these companies have less stringent regulations while in-time delivery and customer satisfaction are the two primary requirements.