Omnichannel distribution is a multichannel approach taken by companies to give customers a way to purchase and receive orders from several sales channels with one-touch seamless integration. Omnichannel solutions provide seamless integration across all channels to provide a superior customer service experience. For example, giving consumers the flexibility to ship items from e-commerce sites to their homes or stores, which then creates supply chains that have strategic value, improving sales, and encouraging repeat purchases among consumers. Below are three beneficial omnichannel marketplace strategies in distribution and fulfillment.
In the omnichannel sphere, shipments from store locations are sometimes required to protect the quality of the customer experience. But every item that is shipped from a retail location depletes that store’s inventory and places additional strain on brick-and-mortar operations.
Omnichannel success begins by creating a unique view of stock across all stores and distribution centers. To satisfy customer needs, retailers must quickly deliver merchandise to customers—regardless of where those customers make their purchases.
Omnichannel return experiences require retailers to support returns at any location. So, regardless of where the order originated, you need a logistics strategy that allows your customers to return the merchandise at retail locations as well as distribution centers.