Some might say that 2019 was the year of customer experience (CX). In fact, according to the 2019 State of Service Report from Salesforce, 80% of customers now consider their experience with a company to be as important as its products or services.
Customers don’t just buy a product or service — they buy an experience. Creating a unique, efficient, and personalized experience can have a tremendous impact on business growth. As a third-party logistics company, we have two types of customer experiences to focus on. Our customers’ experience and their customers’ experience. Acting as an extension of our customer’s team and as an integral part of their supply chain, we must focus on not only their needs but also the needs of their customers. One way we do this is by upholding brand image and expectations. Omnichannel distribution and fulfillment are ever-present in the retail industry, with a growing number of consumers taking advantage of the convenience e-commerce provides. With multiple procurement channels available, it is just as important for brands to ensure their customer experience is the same across all channels. As the ‘last touch’ before a product arrives on a consumer’s doorstep, it is the job of the 3PL to ensure all products arrive in pristine condition and create a visually appealing, ‘unboxing’ experience for the consumer. ‘Unboxing’ was born out of a combination of the omnichannel phenomenon and the use of video on social platforms. Customers may never see your trucks, your warehouse, your committed drivers and operators, or even their products. This is why leaders are finding customer service is so important — it’s what your customers will remember about their experience with you.
The supply chain can make or break the customer experience. And to thrive within e-commerce, businesses must invest in supply chain technologies. Those that create integrated, transparent and responsive supply chains are capable of delivering exceptional customer experiences profitably. At Taylor, by combining hands-on support, technology, logistics services, and a dependable partnership, we are creating an optimal experience for our customers and our customer’s customers.