Given this year’s unique circumstances, many of us are celebrating Mother’s Day at home or even away from the women — moms, grandmas, aunts, you name it — that we love most. For that reason, some Mother’s Day traditions like spa days and brunches won’t be possible. However, the tradition of buying flowers is still booming. Because of the ease of doorstep delivery and social distancing protocols in place, it’s no surprise that flowers are amongst the most popular mother’s day gift of 2020. The NRF reports that 64% of consumers are expecting to mail a bouquet this year. For flowers to arrive fresh to your receiver’s doorstep, there are a variety of factors that must take place to ensure optimal freshness, including the cold supply chain.
What is Cold Supply Chain?
The term cold chain refers to the transportation of temperature-sensitive products, such as flowers, along the supply chain using thermal and cooling packaging methods along with refrigerated trucks.
Most of the flowers purchased in the United States come from Europe, South America, and Africa, making the cold chain a massive player in flower delivery. The main entry points for planes transporting flowers are Miami International Airport and LAX. The stems are then kept in refrigerated rooms in the airport before making their way across the country in refrigerated planes or trucks. From regional airports, they move to refrigerated distribution centers and then on to florists. Keeping flowers at a precise temperature throughout this long journey can be a big challenge, and cold chain interruptions can cause flowers to lose as much as 40 percent of their vase life, even if they are returned to a cold environment after the interruption.
Dedicated supply chains will become more critical to control risks associated with availability, quality, and price. A single, strong facilitator is needed to make such a supply chain function smoothly.
Are you looking to solve temperature-controlled shipping challenges? Our freight brokerage team has expertise in all shipping commodities and can help maintain the quality of your sensitive freight. Talk with Taylor today.