The beauty industry is a $532 billion sector of the economy that is experiencing rapid growth. This increase is mainly due to the rise of e-commerce and omni-channel sales, with projections reaching $390 billion globally by 2024, according to Forbes. From a vast number of SKUs with LOT tracking requirements to hazardous goods storage and handling compliance standards to shipping bulk orders to big-box retailers to the demands of B2C e-commerce, order fulfillment has never been more critical to one of the fast-growing and most competitive industries. A qualified third-party logistics company can utilize its warehouse network, technology, and transactional cost models to provide effective fulfillment solutions to health and beauty brands.
Compliance and Experience
Unlike technology products, which may only launch a new product one time a year, cosmetic brands usually release new products seasonally, plus exclusive holiday campaign products. Meaning you have a tight margin for keeping your customers happy without being left with an excess of out-of-style inventory. Understanding what is required in each stage of the fulfillment process and your precise brand needs should be a top priority. Due to the purpose and composition of these products, your logistics partner must have the appropriate local, state, and federal licenses, permits, certifications, training, and facility infrastructure to store, handle and ship health and beauty items correctly. Accurate, efficient, and reliable fulfillment and delivery are essential in maintaining the integrity of your brand in this fast-growing industry.
Inventory Management & Visibility
Products need to be ready to ship at the right time; brands and their 3PL partner need to think about the future. As stated earlier, health & beauty companies and their growing revenues show that demand is being generated, typically through new products and consumer trends. Brands want to make sure their products are readily available while they’re still popular. It’s this constant battle between supply and demand. A 3PL can make sure a company’s inventory remains uncontaminated and relevant once a company has developed its inventory. The best part is that the right 3PL can track all aspects of the supply chain in real-time. With reliable transportation and fulfillment, a 3PL partnership will make a cosmetics brand inventory much more manageable.
