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Halloween is this weekend; pumpkin-spiced everything has been taking up menu real estate at your local coffee shop for some time, and turkey is right around the corner. So not only is it the start of the holiday season, but it’s also the start of peak shipping season. Our experts give pointers on how to succeed during this busy season and how 2021 is already shaping up differently from years past.
What is peak season shipping?
There are four seasons of freight shipping and the peak season of shipping starts at the end of the summer. This time is considered a peak shipping season because there is a combination of demand from different markets. Businesses start stocking up for the upcoming holiday season, there is back-to-school shopping time, and retailers try to sell out their inventories from the summer season. During this peak time, freight rates are at the highest, and the capacity is tight.
What are the four seasons of freight shipping?
- The Quiet Shipping Season (January – March)
- The Produce Shipping Season (April – July)
- The Peak Shipping Season (August – October)
- The Holiday Shipping Season (November – December)
How to be successful throughout the peak shipping season
Knowing the market
The key to navigating peak shipping season is to understand the truckload demand and market specifics across various industries. In 2020, demand was low, and freight rates were higher than usual. In 2021 however, shippers are less cost-sensitive, and freight volumes are extremely hot. If you plan to work with high-quality carriers, start navigating the market during spring and early summer. Create a proper shipping strategy to help you define the market trends and successfully ship goods.
During the peak shipping season, you need every advantage you can get! Here’s an example, you can efficiently utilize a transportation management system (TMS) to optimize route planning and ensure efficient deliveries. You can also use other supply chain technology to automate warehousing processes and inventory control, providing up-to-the-minute data on your entire operation.
Work with reliable a 3PL
Reliable 3PL here, and we will make sure you have fast and reliable shipping services. Our team knows that freight, more often than not, is time-sensitive, and capacity can be tight. So we work with a wide variety of professional, high-quality carriers to ensure your products are delivered timely and with ease.